KISS' PAUL STANLEY: 'We Give The Fans What They Want'

August 11, 2011

Despite all the KISS-related merchandise and marketing tie-ins, guitarist/vocalist Paul Stanley tells Spinner.com that he never worries the band name is branded on too much stuff.

"It's misleading because of the volume of things we have, that KISS is just a schlock house," Stanley says. "The truth of the matter is, we have pride in everything we do. At the core this is a rock 'n' roll band, but we don't put our name on anything that we don't believe in, or that the fans don't believe in.

"People sometimes say, why do you have things like KISS sleeping bags? Because a fan asked for it. We're not great merchandisers we're great listeners. We give the fans what they want. If that's a crime, I'm ready for my trial."

When asked what makes the KISS brand endure like it does, Stanley tells Spinner.com, "KISS is a timeless truth. It was true 100 years ago and it will be true 100 years from today. It's all about self-empowerment, it's about believing in yourself and believing that the only thing in the way of you and your dreams is hard work. We believe a great work ethic will pretty much get you wherever you want to go."

He adds, "KISS will outlive me, for sure. What we've done is create a way of thinking, an ideal that hopefully will go on beyond me and the other guys in the band because the idea is bigger than any individual."

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